ICC: Gaming industry urged to ‘future-proof’ digital strategy
Whetson director Thimon de Jong urged delegates at the International Casino Conference today (Monday) to customise their digital offering and build trust with customers...
ICC: go for ‘brand advocates’ through social media
Betting and gaming companies can develop brand advocates through social media engagement, leading to a significant increase in loyalty and customer spending, according to...
ICE: ‘Don’t go for a Maserati’ when designing a gaming app
The most common mistake that developers tend to make while building in-game applications is to consider the issue of performance far too late in...
ICE: Camelot UK insight chief outlines importance of structure in data analysis
Nick Bonney, head of insight at Camelot UK, has highlighted the importance of context and structure in data analysis if those in the gaming...
ICE: EuroLotto head promotes smart use of data
Companies that dig deeper within the wealth of data they gather from players can benefit both themselves and “power the customer experience”, according to...
ICE: Atlantic Lottery Corporation’s ‘2030 Vision’ expects lottery to be replaced by gaming
The magnitude of technological change between today and 2030 will be the same as between 1915 and the present day, according to a scenario...