relax gaming

Studio joins Powered By partnership program

Relax Gaming, the innovative content provider and aggregation platform, has penned a platform – to – platform agreement for distribution of content with up and coming brand NetGaming.

The deal is part of Relax Gaming’s Powered By partnership program and will provide NetGaming with a reliable route to market as it looks to develop its online casino and table games products.

Founded in 2019, NetGaming is a new software studio specialising in online gaming solutions and localised casino content, targeted at a large cross-section of audiences. The developer’s flagship titles to date include Candy Burst and Age of DaVinci.

Relax Gaming’s Powered By platform-to-platform agreements allow existing studios to harness its scalable technology and integration platform under transparent commercial terms.

Throughout the last year the company has rapidly scaled its partnership network through a variety of programs and routes to markets, signing several deals with the industry’s leading brands.

Relax Gaming has also focused on releasing a steady stream of proprietary content in recent months, and this most recent plat-to-plat agreement will allow the company to leverage NetGaming’s developing market penetration.

Simon Hammon, Relax Gaming CPO, said: Relax Gaming’s partnership programs were designed to be revolutionary. We have broken away from the market trend to segment relationships between studios and operators, instead injecting transparency and flexibility into content distribution. 

“Our platform-to-platform deal with NetGaming underlines the success of this pioneering approach, providing it with a commercially transparent route to market as it continues to build its portfolio of quality content.”  

Pallavi Deshmukh, CEO of NetGaming, said: Today NetGaming has achieved another significant milestone. We are delighted to join the Relax Gaming content distribution network and are super excited to start our long-term partnership.

“NetGaming has a lot in store and we are hoping to delight our customers as we continue to grow working alongside Relax Gaming’s knowledgeable and creative team.”

Relax Gaming has rapidly grown its portfolio in recent months, now providing its partners with a roster of over 640 casino games, including high-quality aggregated content from selected Silver Bullet studios together with innovative proprietary products.