QTech

The top distributor for emerging markets bolsters its cross-vertical spread with high-quality esports


QTech Games, the leading distributor for Asia and all emerging markets, has announced its latest key supplier deal with EsportsConstruct, boosting its premium esports offering across a definitive one-stop shop for igaming.

 

This new partnership makes EsportsConstruct’s full portfolio available to QTech Games clients and their players in developing territories. These stunning video-game events, leagues and championships include: eFootball (courtesy of EA’s hugely popular FIFA 2020), eBasketball (featuring NBA 2K20), eTennis (Tennis World Tour), and the iconic adventure beat ’em up Mortal Kombat.

 

The fragmented global calendar for live sports has accelerated the rise of esports as a popular betting medium, as worldwide operators pivot the attentions and enthusiasms of their players to relatable esports content which fosters a familiar environment in which casino players, sports bettors and gamers are all happy to participate.

 

Accordingly, QTech Games and EsportsConstruct have collaborated to optimise the esports experience for traditional bettors with a raft of recognisable titles whose format and betting markets scale in synergy with the head-to-head competition of ball sports or big fights. As a result, QTech’s pioneering platform is helping esports leverage the current moment to truly establish itself as an enduring vertical rather than a short-term spike in revenues.

 

This ever-evolving production line underscores QTech Games’ diverse domain of gaming verticals, while the partnership also grows EsportsConstruct’s global footprint, opening up margin markets from Asia and Eastern Europe to Latin America, and driving new revenues.

 

QTech Games CCO, Ulf Norder, said: “It’s rewarding to team up with EsportsConstruct, whose brand shares our own core values around premium content and innovation. Whatever the state of play, the QTech platform is committed to identifying player demand and delivering it, via a game lobby whose machine learning techniques speak straight to wide-ranging markets and varied player preference.

 

“Esports, virtuals and Augmented Reality represent the next frontier for igaming – and this period of adaptation is now fast-tracking that process for esports which is here to stay. QTech are again leading the way forward in growth markets with an array of breakthrough deals.”

 

Dan Gibas, CCO of EsportsConstruct, said: “As part of the wider entertainment industry, operators are learning to adapt their offerings to accommodate changing appetites.

 

“As strategies shift, our esports portfolio is winning the day, realising the vertical’s potential by either engaging dormant sports audiences or cross-selling casino players with an organic diversion of attention. QTech Games’ expansive platform was naturally the perfect vehicle with which to distribute our content across emerging markets, particularly on mobile.”