BluePrint gaming

Blueprint strengthens commercial team with key industry acquisition

Blueprint Gaming, the UK’s leading developer of iGaming content, has strengthened its team with the appointment of Lauren Bradley into the newly created role of Head of Commercial.


Lauren’s arrival comes at a pivotal period for the company and during a watchful time throughout the industry following a flurry of M&A activity which is changing the online gaming landscape.


Bringing a wealth of experience and industry knowledge from previous high-level commercial and account management roles at tier one suppliers and operators, most notably Bede Gaming, iSoftBet and more recently Realistic Games, Bradley will aid the long-term development of the business and success of Blueprint.


Blueprint’s new Head of Commercial, Lauren Bradley, said: “I’m incredibly honoured to be joining one of the most innovative companies in the casino sector and working alongside such a talented team, many of whom I’ve had the pleasure of working closely with throughout my time in the industry. It’s an exciting time for the company and I’m relishing the challenge of working to sustain and grow Blueprint’s already thriving business.”


Matt Cole, Managing Director of Blueprint Gaming, said: “Lauren is a well-known and highly respected figure in the online casino industry and will prove to be an important addition to our already outstanding team. Her skills and knowledge will be invaluable as we look to further extend Blueprint’s presence across new markets, as well as continuing to engage closely with our existing partners.”


Jo Purvis, Director of Marketing and Relationships at Blueprint Gaming, said: “The timing for Lauren and Blueprint Gaming is perfect as we move into new territories and navigate our way through an ever-changing industry landscape. We know Lauren very well from her previous role at an operating partner of ours and we couldn’t be happier that she’s joining the Blueprint team.”