Aron Egfors has been appointed Managing Director of Cherry Spelglädje AB with respsonibility of Cherry’s Restaurant Casino business area. The appointment has been made to support the group’s aspiration to keep and increase its market-share within this area of the business and streamline the management structure.

Effective from January 28th, Aron Egfors is appointed as Managing Director of the subsidiary Cherry Spelglädje AB, which holds all licenses related to Restaurant Casino. Egfors replaces Fredrik Burvall as Managing Director of the subsidiary Cherry Spelglädje AB. The changes are made as a response to Cherry’s strong growth within the Group in recent years, and to increase the management focus on Restaurant Casino.

Per-Anders Persson and Ulf Bergström will continue as Vice Presidents of Cherry Spelglädje AB. Aron Egfors has 18 years’ experience in leading positions within restaurant casino and joined Cherry through the acquisition of Joker Casino in 1999. He has a marketing degree from IHM Business School and holds 186 962 B-shares in Cherry AB (PLC).

“Cherry’s long-term strategy is to generate continued profitable growth in Restaurant Casino, both organically and through acquisitions. With Aron Egfors taking on this role, we create increased management focus and a streamlined management structure. He has brought new ideas with a strong sales focus in recent years, and we believe he will continue to contribute to the market share and profitability within Restaurant Casino,” says Fredrik Burvall, Cherry Group CEO.

“I’m really looking forward to leading a competent and strong team, in which I see many exciting opportunities. Our objective will be to continue to deliver the best restaurant casino product and service in the industry, with a strong focus on increasing our market-share. I’m going to do everything I can to help Cherry continue to achieve that,” says Aron Egfors, MD Cherry Spelglädje AB.

Cherry AB’s other Business Areas are not affected by these changes.