Leading bitcoin casino Bitcasino, operated by the Coingaming Group, has rebranded as part of its mission to offer a ‘fun, fast & fair’ gaming experience to millions, specifically its rapidly expanding Asia player base, with a new look website and added functionality.

The new site features a strikingly modern design for a whole new gaming experience, including easier access to Bitcasino’s market-leading range of over 1,300 slots, table games and live dealer casinos from the industry’s leading suppliers.

The fully responsive website, which works across all devices, allows users to play their favourite games on-the-go in an optimised environment, with the focus primarily on providing the best mobile experience for all players across all mobile devices.

New personalisation features also mean players see the games which are relevant to them, as well as receiving bespoke bonuses tailored to their unique playing style and game preferences.

This personalised approach has already been well-received by players, who are now rewarded with promotions focused on their preferred games.

The new site has been localised for key markets, and includes Japanese, Russian and Brazilian Portuguese language options, with more to follow in the coming months.

Dominic Bourke, Director of Casino at the Coingaming Group, said: “It has been a hugely successful few years for Bitcasino, but we felt it was time to offer our players a next level experience that delivers the very best in ‘fun, fast & fair’ gaming.

“The rebrand includes a brand new, fully responsive Bitcasino site and added functionality including greater personalisation, offering a truly world-class online casino experience to our growing player base.

“Early feedback has been extremely positive and cements Bitcasino’s position as not only the world’s leading bitcoin-led casino, but also as one of the very best casino brands in the industry.”

The Bitcasino rebrand highlights the operator’s commitment to delivering ‘fun, fast and fair’ entertainment.

It builds upon existing features, including one of the industry’s fastest withdrawal times of around 1.5 minutes.