YGGDRASIL

Yggdrasil GATI technology to realise emerging games studio Bang Bang’s global market and distribution strategy

The emerging games studio Bang Bang Games is the latest partner to join Yggdrasil’s YG Masters programme, selecting the GATI technology as a key enabler for its global market and business strategy.

Yggdrasil’s rapidly growing YG Masters programme enables best in class independent studios to design, develop and distribute content using Yggdrasil’s proven technology and global distribution network.

 

Bang Bang will have access to GATI, Yggdrasil’s preconfigured, regulation-ready development toolkit, which enables studios and game developers to use a standardised technology solution to design and distribute games anywhere in the world. This means YG Masters partners can crucially accelerate global reach and find new ways to increase revenues, all using one standardised interface.

 

Bang Bang was founded earlier this year by a team with a wealth of experience behind them. The studio aims to produce games with mechanics that are easy to understand but hard to put down. By joining the YG Masters programme, Bang Bang will be able to focus on delivering premium games, while Yggdrasil provides support around compliance, distribution, and commercialisation.

Stuart McCarthy, Head of Partner Strategy and Sourcing at Yggdrasil, said: “We are thrilled to welcome Bang Bang Games to the YG Masters family. We have been keeping an eye on Bang Bang for some time now and have been impressed with the team and the game mechanics they are developing. It’s going to be very exciting to see the Bang Bang team carve their place in the industry using our unique GATI technology as a go-to market, and business strategy enabler.”

Frank McPolin, Managing Director of Bang Bang Games, said: “Yggdrasil is at the forefront of innovation, and we are very excited to enter into this partnership which will allow us to accelerate our global portfolio reach using Yggdrasil’s standardised GATI technology as key enabler.

“We have been big fans of Yggdrasil for many years, and knowing that prominent, high caliber studios are already part of the YG Masters programme, puts us in great company. We are confident we can bring something different to the Yggdrasil distribution network and can’t wait to start showing the world what we’re made of!”