In 2015, AAMA announced that current Executive Vice President, John Schultz, would be retiring in 2016. Schultz has served as AAMA topper since June 2010 and has accomplished some great things during his tenure. He will leave the association having been instrumental in combining the ASI and AMOA shows into one industry show, Amusement Expo International.


He brought new life to the association’s government relations program and has been a part of developing some positive new ventures, such as the recently launched FEC Initiative. AAMA President, Chris Felix, had this to say, “John, with his years of industry experience, has positioned the association for continued success. He has been a real asset and will be greatly missed.” Schultz will remain on through the end of May, and will work on the transition of the new EVP, after which, he will begin his highly anticipated retirement.


Who has been chosen to fill his shoes?


AAMA appointed a search committee, made up of Board members, Chris Felix, Holly Hampton and David Cohen. The committee did extensive work and followed a process, which included several steps to determine the best fit for this esteemed position. From an original eleven applicants, the committee narrowed it down to four candidates that were then interviewed. Chris Felix stated “It was a long process with several great candidates. We feel that we have really made the right decision.” At the recommendation of the search committee, the AAMA Board would like to present the new Executive Vice President of AAMA, Peter Gustafson.


Peter Gustafson has worked in the industry since 1980 when he joined Bally Pinball as a Field Service Representative. Over the years, Pete has built a name for himself in the coin-op world, most recently as General Manager of Sega USA. Gustafson has accepted the position of AAMA EVP and is very excited to lead the team into the future. He will begin his transition in mid-May and will take his official post on June 1st. Tina Schwartz remarked “Ashley and I are looking forward to having Pete join our team. He is a great choice. His energy and positive attitude are infectious and his industry knowledge will be a real asset.”