Tempobet has agreed a new deal to remain as primary partner and shirt sponsor of Burton Albion Football Club for the 2017/18 Championship season.

Last year’s agreement was the biggest in the club’s 67-year history. The renewal will see the online sportsbook’s logo remain on the first team shirt, as they prepare for the new campaign having successfully retained their second-tier status.

Tempobet will also continue to be prominently advertised throughout the Pirelli Stadium, while also featuring on the club’s training tops.

Tempobet CEO, Tim Peters, said: “We’re excited about renewing our sponsorship with Burton Albion, showing that our working relationship continues to go from strength-to-strength.

“It was a season to remember last time with some terrific battling performances, and we were really happy to have been part of the journey.”

Fleur Robinson, Burton Albion Commercial Director, said: “We are delighted to continue our successful partnership with Tempobet. The Championship is a high-profile league and having an international company such as Tempobet as our main shirt sponsors for a second season demonstrates that.

“I’m now looking forward to working with them over the course of the 2017/18 season and continuing our successful journey together.”

Tempobet.com was founded in 2007 and now offers a comprehensive live betting service, as well as casino, virtual games, binary options and lottery.

Among its brand ambassadors is former Real Madrid star and World Cup winner Roberto Carlos.