Sportsbet.io has secured a deal with leading Brazilian football club Flamengo which will see its logo on the famous black and red shirt.
The leading sportsbook had already begun a three-month betting partnership with Clube de Regatas do Flamengo, most commonly referred to simply as Flamengo, mainly focused on media and digital activations.
Given the initial success of the partnership, Sportsbet.io have decided to increase its investment into their sponsorship of Flamengo, securing the right to put its logo on the shoulder blade (chest) of Flamengo’s playing shirt.
While the financial details of the deal have not been disclosed, it marks the largest shoulder blade sponsorship in Flamengo’s history. The Sportsbet.io logo will be added to the shirt later this month, and remain throughout 2020.
Tim Heath, CEO of Sportsbet.io said: “We are incredibly proud to be a global partner of Flamengo, which is no doubt, the biggest club in Brasilian football. Starting our relationship as a Digital and Media Partner in 2019, it was a simple decision to take our sponsorship to the next level, and have our logo on the famous red and black shirt.
“Flamengo’s professionalism, both on and off the field, makes them a pleasure to work with and we are certainly looking forward to expanding our relationship with them in the years to come.”
Rodolfo Landim, president of Flamengo, added: “We are extremely pleased with the performance and professionalism of our partners at Sportsbet.io, so are thrilled to strengthen our relationship with this new sponsorship.
“As ever, I would like to thank our passionate supporters, the Nação Rubro-Negra, whose wonderful support makes partnerships that strengthen our club possible. I am sure they will enjoy trying out the Sportsbet.io platform.”
Sportsbet.io recently became the principal sponsor for Watford FC in the English Premier League, meaning the operator now has its brand on two major club shirts in the world’s most watched football leagues.