Scientific Games Corporation (NASDAQ: SGMS) (“Scientific Games”) and the Oneida Indian Nation (“Oneida”) have launched sports betting at a third New York casino. Yellow Brick Road Casino in Chittenango, New York is now live with a retail sportsbook, expanding the locations where Scientific Games is powering sports betting in the state.
Yellow Brick Road follows Turning Stone Resort and Point Place Casino as the third Oneida destination to offer retail sports betting. The casino now benefits from the full functionality of OpenSports, Scientific Games’ modular sports betting technology suite.
The nearly 9,000 square foot venue is designed to accommodate more than 250 sports fans, featuring a custom-built 32-foot LED screen and more than 35 additional large-screen TVs for the ultimate viewing experience from any location in the lounge.
Jordan Levin, Group Chief Executive of SG Digital, said, “Our partnership with Oneida continues to highlight our strong early presence in New York State. Launching our third casino with Oneida brings a polished and player-centric sportsbook to even more players, and we’re excited to see the continued growth that results from this and further launches.”
Oneida Indian Nation Representative and Nation Enterprises CEO Ray Halbritter said, “OpenSports is empowering us to give our customers a top-notch betting experience, and we’re thrilled to bring a quality sportsbook technology to our Yellow Brick Road property, New York’s largest sports book. ”
With 35 sports betting customers in the U.S, and internationally, Scientific Games is a U.S.-based gaming entertainment provider and launched the first full-scale sports betting offering in the U.S. for the Delaware Lottery following the new ruling on PASPA in 2018.