Racing Post is pleased to announce it has completed the acquisition of Bloodstock Media Limited, the full service bloodstock marketing agency that produces ANZ Bloodstock News.
The association allows the Racing Post and Bloodstock Media to combine their respective strengths – ANZ’s leading position within the Australasian bloodstock industry with Racing Post’s global reach, brand, content and data.
It is business as usual for both companies with no immediate operational changes. In the short to medium term professionals in the bloodstock industry will benefit from enhanced content and advertisers can expect to see the ANZ audience grow in Australasia and across Asia, Europe and the rest of the world.
Matthew Camacho, Racing Post Bloodstock Director, said: “We are really excited to be extending our global bloodstock footprint with the acquisition of ANZ Bloodstock News.
“The Australian racing and bloodstock industry has been a growing global success story for some time. It is impossible not to be impressed. ANZ are the number one source of news and information for the bloodstock industry in Australia and New Zealand, so the acquisition made perfect strategic sense for us.
“At the same time, the bloodstock markets between Europe, US, Asia and Australasia are increasingly intertwined and complementary, which also gives the Racing Post a natural opportunity to leverage our own expertise.
“Bloodstock is a key growth area for Racing Post and we look forward to reinforcing our position as the leading source for bloodstock information worldwide.”
Alice Lukey-Smith, from Bloodstock Media Limited, added: “Racing Post is a unique, globally respected brand. The combination can clearly offer a better service to the market. We are delighted to join forces and look forward to taking both of our businesses to the next level.”
Racing Post Bloodstock is the largest racing and bloodstock media business in the world, serving the industry for over 30 years. The ‘Post’ sets the standard for bloodstock editorial and is recognised globally as the leading source of racing, breeding and sales coverage, with an unrivalled blend of incisive reporting, essential features and a vast, comprehensive database.