The sixth edition of SBC’s Betting on Football is only around the corner with over 2,000 industry leaders descending on the home of Chelsea Football Club, Stamford Bridge on Wednesday 20 March. The event will see over 200 experts speak on the key topics affecting the industry today. The speakers include Racing Post’s Head of Retail, Alan Pepperell and Racing Post and Intellr’s Head of Digital Will Fyler.
Alan will be moderating the discussion based around the future of retail stores, ‘Betting Shops, a new approach needed’. With a tough couple of months upcoming for retail stores in the UK and Ireland, the panel will discuss the changes to regulation around FOBT’s and the digital transition taking place in betting shops. Joining Alan on the panel is Jens Nielsen, Director, Danske Spil, Ben Keith, CEO, Star Sports, Wayne Stevenson, Director, Corbett Sports Troy Cox, Chief Commercial Officer, SKS365 and Lee Drabwell, Managing Director, Playtech.
Racing Post B2B, will launch its new sports betting brand, Intellr. The expert sports betting content provider gives bookmakers and their customers key stats, analysis and predictions for 20 sports across hundreds of markets in over 70 languages. Head of Digital for Racing Post and Intellr, Fyler will discuss the next steps for bet builders and the race to win the battle for in-play bet building. Discussing bet building alongside him is Jamie McKittrick, Head of Commercial, GVC Group, Mattias Eriksson, Chief Product Officer, Kambi, Mark Israney, Partner, Propus Partners and Jamie Roxburgh, VP Betting, Perform Group.
Elsewhere, Mark Davies, Swansea City’s Global Head of Partnerships, will feature on a panel discussing the saturation of football-betting marketing, sponsorships and advertising and how it’s led to political and media criticism of the industry. Mark has over 10 years experience at a variety of football clubs operating at the highest level from the EFL to Premier League and UEFA Champions League and will give an interesting insight into the next step for football-betting marketing.
At the event, Intellr’s will launch its flagship in-play football product that provides customers with reliable, high-quality live tipping content. The smart, responsive and agile product bridges the gap between real-time action and tipping content, by showing a bookmaker’s odds alongside bet-prompting information.
Betting on football takes place from 19-22 March at Stamford Bridge, London. To buy tickets for the event visit https://sbcevents.com/betting-on-football-2019/