Industry’s leading aggregator partners with gamification specialists

Iforium, the industry’s leading casino aggregation platform provider, has further re-affirmed its stellar credentials following its partnership with gamification specialists CompetitionLabs.

Under the agreement, Iforium will become the first Tier 1 aggregator to offer its operator partners CompetitionLabs’ innovative gamification, customer engagement and achievements engine.

Using the very latest in customer engagement technology, CompetitionLabs track record for market-leading gamification tools will provide Iforium’s global operator partners with a timely boost at the start of 2020.

Powered by cutting-edge data, driven from Iforium’s award-winning Gameflex platform, the deal will enable Iforium’s partners to create real-time tournaments, missions, achievements and insights from any game and any game provider.

Commenting on the deal, Phil Parry, CEO of Iforium said: “2019 was a record-breaking year for us, and we’ve certainly started 2020 in style. We’re absolutely thrilled to announce our partnership with Competition Labs! Enhancing our operators’ customer retention and engagement plans in real-time is an important step and we are already seeing significant uplift via the Iforium/CompetitionLabs connection.”

Julian Steinwender, Co-Founder & CPO of CompetitionLabs added: “We’re delighted to be partnering with the industry’s leading aggregator to deliver the next generation of gamification tools. Our proven track record with the industry’s leading slot providers speaks for itself, and we’re looking forward to taking it to the next level with Iforium’s Gameflex platform.”

Accessible via a single API integration, Iforium’s award-winning Gameflex allows the industry’s leading brands to choose from more than 9,000 games from more than 100 gaming providers.

The first announcement of 2020, the deal follows an outstanding year for Iforium, which saw it expand its regulated European presence and also enter the Latam and US markets for the first time following Gameflex platform integration agreements with Tier 1 operators in both Mexico and New Jersey.