Following a successful launch, marketing optimisation provider supplies its industry-leading marketing tools to GVC’s Playtech brands

Gaming marketing optimisation specialist Beehive has gone live with another major operator following a multi-brand deal with GVC to supply its marketing tools to the operator’s Playtech brands.

With a focus on automating and optimising its multi-channel promotional campaigns, GVC now have access to Beehive’s data-driven marketing suite , which enables the operator to accurately target each player with a personalised marketing offer.

Liron Snir, CPO at GVC Holdings, said: “With CPAs on the rise, it has never been so important to implement a CRM solution that can optimise a player base, and we have found Beehive’s customer marketing engine to be a fantastic way to boost our marketing and analytical capabilities.”

Adi Dagan, founder and CEO of Beehive, added: “GVC has emerged as one of the most innovative and successful operators in the world in recent years and we are delighted it has turned to Beehive to build upon its already impressive growth.

“GVC is a strategic client for us and we are thrilled to be partnering with them. We’re looking forward to strengthening our relationship with the GVC team, and are confident in our ability to support their growth.

“2016 has been fantastic for Beehive. Our recent announcements prove that our unique technology is a real game-changer for our clients. We have a lot planned for 2017, which we’re excited to open at ICE with some major product innovations and new partnership announcements which will come shortly.”

The GVC deal is the latest Tier 1 operator agreement for Beehive, following an agreement to provide its customer marketing tools across Ladbrokes’ retail estate.

Beehive’s data-driven marketing platform is a powerful tool that helps operators and fellow suppliers analyse, optimise and monetise its customers, and is proven to boost conversion and retention rates across online, mobile, and retail channels.

The platform offers a one-stop-solution for iGaming marketers that dynamically segments players and then targets them through an omni-channel campaign management engine. Beehive will be exhibiting at the upcoming ICE show at stand N6-234.