Award-winning platform provider launches leading UK independent

Award-winning B2B solutions provider FSB has rolled out mjsports.bet, delivering its pioneering turnkey sports-betting and casino solutions in a new deal with Mark Jarvis Racing, one of the leading independent bookmakers in the UK.

FSB has deployed its best-in-breed sports betting platform, managed trading services, casino aggregation platform with marketing support and compliance services for Mark Jarvis, who have been at the heart of private-client betting for over 50 years, with shops throughout the Midlands and South Yorkshire.

The online and mobile sportsbook uses FSB’s unique pricing models, combined with a curated selection of odds from the industry’s best data feed suppliers, meaning customers can enjoy sophisticated and reactive in-play odds, with competitive pricing on all sports arriving in perfect time for the start of a high-octane sporting summer – featuring the forthcoming Cricket World Cup, US Open golf, French Open tennis and the Africa Cup of Nations football.

FSB’s proprietary gaming platform includes over 2000 casino games, virtual sports and lottery solutions from the industry’s leading suppliers and is delivered as a fully-managed service together with powerful CMS and CRM tools to deliver the best possible customer experience.

David McDowell, FSB’s CEO, said: “We’re delighted to join forces with Mark Jarvis, one of the most respected and knowledgeable independent bookmaking brands in the UK. Our platform frames the future for digital gaming, driving the sector forward via innovative sports betting and casino features for online, mobile and retail.”

Paul Graham, Managing Director of Mark Jarvis, added: “After a challenging recent history, retail betting is necessarily evolving. While we were eager to make this digital upgrade, securing the right partner who could help differentiate our brand in the crowded UK market was vital.

“FSB’s dedication to delivering the best possible customer experience coupled with a proven track record for delivering a flexible-yet-reliable platform set them apart. And their peerless racing service and comprehensive solution for both sports and casino games affords our customers the chance to experience the best product on the UK’s sophisticated igaming landscape. With this state-of-the-art offering, we aim to capitalise on the ramping demand for a mobile-first solution while bringing innovative features to our loyal retail audience.”

FSB was recently crowned Sportsbook Supplier of the Year at the SBC Awards 2018 and is shortlisted in six categories at the upcoming EGR B2B Awards 2019 next month.