FDJ® (France’s national lottery) has accelerated the development of its sports betting brand, ParionsSport by launching a free esports betting site with offerings across the main international esports competitions.
The new site at parionsesport.fr will be powered by Sportradar’s data, allowing esports fans to enjoy a range of content and statistics from esports competitions worldwide.
Sportradar will deliver its market-leading esports API, Stats Centre, as well as its Life Cycle of Odds and Live Odds offerings across all available titles to FDJ, while Sportsbook Cloud, a gold certified partner of Betradar, will provide the web and mobile platform. FDJ® has developed the free esports betting site in-line with French legislation, which currently prohibits real money betting.
Jean-Francis Beaulieu, Business Unit Director of ParionsSport, said: “Sportradar’s reputation in the esports sector is impossible to ignore, they will bring us the content for this free esports betting offering and will undoubtedly support our mission to speak to a population of young adults with the principles of image and recruitment.”
Sportradar’s Head of esports, James Watson added: “We are excited to be working on ParionsSport esports offering and to help deepen the connection between a range of esports titles and these savvy fans, who are looking for interaction and insight. This is an exciting time for esports in France.”
Those looking to understand what opportunities lie in and around esports data and content should contact the team at [email protected]