With over 110 clubs affiliated and more than 400.000 active players, Federação Paulista hosts over a thousand games per year. Since the beginning of 2018, each of these games will have the Bet90 brand shown in each stadium. This partnership between FPF and the operator includes not only the brand exposure in the FPF stadiums, but also a guaranteed amount of advertising impressions on the Brazilian digital network.
Due to the TV coverage, the partnership between Bet90 and FPF will reach around 9.3 million households and 37 million people directly, not to mention the digital range. All the five competitions above mentioned have TV live coverage by the largest channels in Brazil.
As the largest soccer federation in Brazil, the Federação Paulista is also known as a model to be replicated by other Brazilian federations, due to its organization and online presence. The agreement between Bet90 and FPF covers the five main FPF’s competitions: Copa São Paulo Junior, Campeonato Paulista A1, Paulista A2, Paulista A3 and Copa Paulista.
The FPF’s strength can be exemplified by the strength of its affiliates: in 2018, three of them (Santos, Corinthians and Palmeiras) are among the 32 teams in the Libertadores, the “South America Champions League”. But FPF is not only made of its “big four” affiliates – São Paulo FC joins the three above mentioned in this group.