New name derived from ‘universal truth’ – represents company’s status as the leading provider of independent regulatory intelligence 

ComplianceOnline, the parent company of GamblingCompliance and PaymentsCompliance, has unveiled a new name and brand identity, cementing the company’s position as the leading provider of regulatory intelligence.

The rebrand reflects the company’s recent investments into its product offering to deliver faster and more intuitive solutions, and to better service customers and achieve sustainable growth.

VIXIO originates from the Latin Via, meaning path, and Axiom meaning Universal Truth, representing the company’s values, heritage and reputation as a trusted source of independent, authoritative and actionable intelligence on fast-moving regulatory developments.

As well as introducing a new name and brand, a new website has been launched and new messaging created to better reflect how the company supports and enables its clients.

Mike Woolfrey, Chief Executive Officer at Vixio, said: “Since the very beginning we’ve helped organisations confidently manage risk by providing timely information that’s accurate, free from bias and totally independent.

“VIXIO as a brand speaks to our deep-rooted principles of truth, integrity and reliability. It illustrates our ability to be our clients guiding path, helping them find new business opportunities and gain competitive advantage. It’s a natural time for us to evolve as we develop the depth and breadth of our offering and make it easier than ever for our customers to navigate and anticipate the global regulatory environment.”

Founded in 2006, ComplianceOnline offers two core products, GamblingCompliance and PaymentsCompliance, which provide news, regulatory, legal and market analysis to industry professionals.

The business also organises the annual Gambling Compliance Global Regulatory Awards (GRA), which take place on April 22nd 2020, recognising and celebrating individuals and teams who work tirelessly to set new standards in compliance and responsible gambling.

Winners are selected by an independent panel of expert judges led by an external independent adjudicator, ensuring the GRAs are the most high-quality and transparent awards in the gambling industry.

Nominations are now open for the 2020 awards until February 14th.