Leading iGaming platform provider BtoBet has further strengthened its presence in Nigeria, with the company providing its technologies to operators “Vbetnow” and “Konfambet”.

Focusing on delivering an enhanced user experience to its players, the Nigerian operator will be delivering a diverse portfolio of offerings based on local and international sports betting, including live sports events, online and live casino, jackpots and a range of special bets and virtuals.

Alessandro Pizzolotto, CEO of BtoBet’s Certified Partner for Africa, STM Gaming, expressed his satisfaction at the rapid expansion of the company’s BtoBet White Label Partnership Program in the African continent, a region that he expects to undergo significant transformation from a technological and jurisdictional point of view. He added that the emerging nature of the market requires a local presence and deep knowledge of all its intricacies, be it player preferences or payment gateway options.

BtoBet’s CMO Sabrina Solda also expressed positive thoughts about the impact that the WLP Program has had in the local market in a relatively short period of time. “Being a market based on a set of unique circumstances from an infrastructural and regulatory aspect, many operators have tended to make the mistake to side-line the importance of having in-depth knowledge of the local industry. This has seen the demise of numerous operators, even major ones, who are accustomed to a wholly different scenario in more mature markets.”

She added that through its WLP Program BtoBet has circumvented these difficulties, providing local operators with adaptable technology and the expertise that is key to their success.