Bonus Finder

Seventh US license for player-centric affiliate in 2020

BonusFinder.com has extended its West Virginia license to include iGaming – its seventh US affiliate approval in less than a year.

 

The rapidly growing performance marketing business was granted a sports betting license to operate in West Virginia in May this year.

 

Founded in 2019 with a simple goal to allow people to ‘play with more’ at their favourite casino or sportsbook, BonusFinder.com has made huge in-roads in the rapidly growing US market.

 

The company’s expanded iGaming certification in West Virginia license marks its seventh approval in six US states in less than a year with existing licenses in New Jersey, Pennsylvania, Indiana,  Colorado and most recently soon-to-be regulated Tennessee, with each market showing fast growth since launch.

 

West Virginia regulated online and mobile sports betting in August 2019 and currently has five brands live with online and mobile betting options. According to the state regulator’s latest figures, its licensed casinos saw total wagers from sports betting and iGaming grow to a combined $151.9m in September 2020. Total wagers increase to $77m for the five-week period ended 3 October, comprising $17.7m from retail sports betting and $59.2m from online sports betting.

 

BonusFinder.com is a finalist in the Affiliate of the Year category at this year’s EGR North America Awards and is shortlisted in three categories at the EGR Operator Awards 2020 as well as a finalist in the Casino Affiliate of the year at the SBC Awards 2020.

 

Fintan Costello, Managing Director at BonusFinder.com, said: “This year has seen us rapidly grow our footprint in the US and I’m delighted with our progress so far.

 

“US online sports betting has made huge strides in 2020, and iGaming is quickly building up momentum with more states recognising that by combining common sense regulation and a superior offering, players can enjoy first-class entertainment while also being protected.

 

“We are strong advocates of helping players ‘play with more’ within a safe and responsible environment and are confident other states will follow the example of West Virginia, New Jersey and Pennsylvania where a superior online product offering is benefiting consumers and operators.”

 

Since the repeal of PASPA in August 2018, 21 US states have regulated sports betting with six, including Delaware, Michigan, Nevada, New Jersey, Pennsylvania, and West Virginia opening up iGaming.