Bettorlogic, the leading betting analytics software company, has tied up a content partnership with Tipico, the leading sports betting operator in Germany. The deal will greatly enhance the betting shop experience for German and Austrian sports bettors.

Tipico will gain access to Bettorlogic’s extensive content service for installation across its entire portfolio of retail shops. Tipico’s success has been built from offering fans exciting entertainment with sports betting for over 30 sports.

This content agreement includes pre-event reasons to bet on football and tennis and then live updates through Bettorlogic’s Livelogic product for easy display in over 1,200 betting shops.

“We are pleased that in cooperation with Bettorlogic we can provide our shop customers with live statistics and recommendations for countless sports events every day. Thus significantly enhance the entertainment and infotainment quality in the shop and set us further apart from the competition.” said Thomas Palazzari, Head of Shop Design & Business Development at Tipico.

Bettorlogic’s advanced software enables the scheduling and display of a wide selection of sporting events every day on dedicated screens. Up to 12 events can be shown at any one time, rotating every minute with markets and odds supported with reasons why they are featured bets.

Bettorlogic CEO Andrew Dagnall commented: “We are delighted to be working with Tipico on this project as it is a very effective way to display reasons for betting shop customers to have a bet throughout the day whether it is before events start and then when they go live. This is delivering an incredibly engaging product to Tipico’s retail shop audience.”