SBC Events has increased its focus on industry leading content and thought leadership debate at this year’s Betting on Sports conference #BOSCON2017 (13-15 September) to meet the demands of organisations sending staff from multiple areas of the business.
The second incarnation of the largest international sports and betting trade conference will introduce no fewer than eight conference tracks combined with a larger dedicated space for innovation showcase, product display and networking.
SBC Founder Rasmus Sojmark highlighted that to accommodate 1,000+ senior executives, the event will be taking place at the Olympia Conference Centre in West London, incorporating three conference rooms, reception and exhibition area for 50+ exhibitors, meeting rooms, and a dedicated area for the newly integrated Betting on Esports event.
Conference day 1 (Wednesday 13 September) opens with the ‘Leaders in Betting’ track that covers key aspects around sports betting business and management such as trading, marketing and affiliates, while ‘Betting on Esports’ – sponsored by Millennial Esports – will explore brand ambassadors, data issues and moving into a more regulated future. At the same time, ‘Betting on Racing’ will be assessing media rights and international racing from the UK perspective.
After the break, delegates will be treated to more leadership updates around social media responsibility, as well as the best ways to embrace the challenge of an increasingly global industry. Betting on Racing, in conjunction with the Racing Post, will continue with a look at in-running opportunities and the future model for greyhounds, while ‘Betting on Innovation’ will take over from Esports to provide a detailed look at new themes and products across the industry.
Conference day 2 (Thursday 14 September) will also feature four tracks across the three conference rooms. The day starts out with ‘Sport in Focus’ which will cover integrity in tennis, cracking the cross-rugby code, courting appeal for basketball and the value of sponsorship and promotion around the biggest fights in boxing.
However, for those delegates prepared to pass up this opportunity for specialist sports insight, the morning’s ‘Betting on Regulation’ will engage in a high level discussion around regulation, compliance and data protection, while ‘Betting on Esports’ resumes with a quest to stamp out the cheats, and figure out how to work with land based casinos in Las Vegas.
Given the increased focus on political betting markets in 2017, with punters trading huge amounts of money around the elections in France, UK and the US, ‘Betting on Entertainment’ will provide a fittingly topical start to the final afternoon, before exploring the art of creating a good entertainment or ‘novelty’ market.
The second afternoon will also see the bet365 sponsored ‘Betting on Affiliates’ track, focused on channel diversification and selling your affiliate business. For the affiliate and media companies, which accounted for more than 15% of the senior delegates at the Betting on Football conference at Stamford Bridge in May, this leads nicely into a data session covering the impact of the upcoming General Data Protection Regulation (GDPR) on affiliate-based businesses.
Tier 1 and Tier 2 operators such as Bet365, Betcart, BetStars, Betway, ComeOn, Danske Spil, EnergyBet, Intertops, Mr Green, Mybet, LeoVegas, Paddy Power Betfair, Sky Betting & Gaming and William Hill provided an example of how to embrace this range of content at the recent Betting on Football conference, by sending staff from multiple departments to attend concurrent sessions and make use of an exhibition area populated by more than 1,000 delegates from over 40 countries.
Mr Green commented: “For us SBC Events like Betting on Sports have become a platform for education, knowledge, business deals and networking. Their conference first approach has proven valuable to us, and we realise that we need to send several people to maximise ROI from all the content, as well as benefit from networking activities and explore new products and services available to us.”
Andrew McCarron, SBC Managing Director, added: “It’s important for operators, supplier and industry stakeholders to embrace the Betting on Sports conference as a platform of opportunity. We emphasise the importance of high level content and knowledge, but this year we are also growing the number of networking activities and exhibition space. In short, this event has plenty on offer to satisfy the need of a number of divisions within your organisation, be it sales, marketing, product, trading, legal, finance or tech.”