SBC Events has released the conference agenda for Betting on Sports 2017 (13-15 September), with industry leaders lined up for each of the eight conference tracks.

The second incarnation of the largest international sports and betting trade conference will feature Mr Green’s Head of Sportsbook Enda Gaffney, Danske Spil CEO Niels Erik Folmann, Better Collective CEO Jesper Soegaard, Favbet CEO Nikos Chalikias, Pinnacle Trading Director Marco Blume and Leicester Tigers Head of Brand Chris Rose

The eight conference tracks at #boscon2017 will be Leaders in Betting, Betting on Esports, Betting on Racing, Betting on Innovation, Sport in Focus, Betting on Regulation, Betting on Entertainment and Betting on Affiliates.

In total, #boscon2017 will host over 140 speakers across 40 conference sessions, spanning three conference rooms and a 1,768 sqm exhibition space at the Olympia Conference Centre in Kensington. There will also be a dedicated area for the newly integrated Betting on Esports track.

More than 1,000 senior executives will be descending on West London for an event which combines networking opportunities and product display with the eight conference tracks, running as simultaneous blocks of three across Wednesday 13 and Thursday 14 September.

SBC Managing Director Andrew McCarron commented: “The Betting on Sports conference has been subjected to a complete makeover from last year, with a full eight tracks this time around covering all aspects of the industry and satisfying the demand for a wide variety of sports and betting related subjects.

“As well as our traditional focus on leadership, innovation and affiliates, we have formed a dedicated Esports track and worked with the Racing Post to put on seven racing-based sessions. We are also excited to take a tour of the leading sports with our ‘Sport in Focus’ track on day two.”