Euro 2016-based fantasy game first for UK and Ireland retail bookies

Specialist supplier A Bet A is to launch fantasy football into UK and Irish retail bookmaking for the first time with the roll-out of its exciting new MegaFan Manager product.

The service will allow shop customers to use their skill and knowledge of this summer’s Euro 2016 tournament to pick a team of 11 players with a fictional budget of £100m.

Each MegaFan Manager’s £2.00 stake will go towards a global jackpot, with additional games available at shop-level and among friends in order to decide those all-important bragging rights.

Operations Manager Jason Hardman believes the new game, which runs through Betting Limited’s pool betting licence and draws on Opta Sports Data, will be a big hit with both bookmakers and their customers.

He added: “Daily fantasy sports games are enjoying huge success online around the world and we’re excited to now be able to deliver such a popular product into Britain’s betting shops for the first time.

“Our aim has always been to breathe new life into those shops with compelling content and we firmly believe a game like MegaFan Manager will not only interest existing customers but appeal to a new generation too.

“It is a risk-free, plug-and-play product with no fees for our existing customers, and it involves a simple integration for those using other EPOS systems should they want it.”

MegaFan Manager, which will be available in around 1,000 shops during the initial roll-out, will be supported in shop with printed coupons and on-screen statistics.

Customers will be able to check how their players have fared at the counter in participating shops or by logging on at www.megafan.bet

If the project is a success, A Bet A have ambitious plans to launch the product full-time ahead of the new domestic season in the UK, with scope to make it available to online operators and in multi-sport variants.