Poker’s status as one of the industry’s most popular machine themes, has been put into sharp focus following publication of the latest average stake figures researched by games creator Project. Compiled using data from five models, the figures show a year-on –year, 14% increase in the average stake, up from 58p to 66p.
Analysing the data, which covers a geographically representative sample of adult gaming centres, Project, Managing Director, Tony Boulton said: “In the decade or so that we have been creating poker themed games, we have developed an understanding of the motivations and needs of this quite distinct player sub-group. In terms of their self perception, they don’t view themselves as being part of the machine mainstream, they have an affinity with poker, quite often playing on-line and they seek a greater degree of involvement and decision making from the machine playing experience.
“Our poker sales are at a three year high and the fact that the average stake has increased by 14% reflects both the popularity of poker games and the confidence players have in the genre for delivering a consistent level of gaming entertainment.”
Project has expanded its portfolio of poker themed games with the double launch of Bank it alongside Multi-Poker, a high play appeal compendium featuring four of the company’s most popular and proven models. Project is widely regarded as the UK industry’s poker experts with the majority of high street adult gaming centres having at least one Project poker themed game on their gaming floor. Both new models will be shown at the forthcoming ACOS on the stands of distributors RLMS and Crown Deith.