SBTech, a sports betting solutions provider to the iGaming industry, has released Pulse, an innovation in live betting that it says is set to “completely revolutionise the sector”.
Inspired by principles of gamification, Pulse (patent pending) is designed to deliver an entirely new in-play experience, achieving greater levels of engagement and brand loyalty across the global SBTech operator network.
Pulse puts the player at the heart of the action, enabling bet placement on a specific outcome in a live event within a defined time period, with the potential payout increasing as the timeline progresses.
The mobile-first feature is designed to be simple, elegant and effective. For example:
The player bets on a goal to be scored in the next 30 seconds
The time window is split into 3 periods of 10 seconds
The payout rises with each new 10-second period
The group unveiled Pulse to executives from across the betting and gaming industry on Tuesday afternoon at the SBTech Stand S3-110 during the opening day of ICE 2018.
Speaking just after the unveiling, Ian Bradley, SBTech Chief Product Officer, commented: “Pulse is SBTech’s new take on live betting and appeals to players by offering them the chance to win progressively rising payouts. They must hold their nerve during the bet period, but the win will be that much sweeter if they hold out until the end!”
SBTech has recently won Best Sportsbook Supplier and Best Live Betting provider at leading industry awards ceremonies. It has also entered key partnerships with a host of tier 1 operators and launched in a number of newly regulated markets.