NRM, the independently owned gaming technology and software solutions provider, has praised last week’s ICE London for its ability to deliver an international audience and for providing innovators with unparalleled opportunities to network and engage with the entire business community comprising both buyers and suppliers.
Andrew Ludlow, who in 2018 celebrates 35-years in the industry, believes that ICE London continues to innovate and evolve, characteristics which ensure that it remains contemporary and relevant. He explained: “Over the years that I have been involved in the business I have witnessed what I would describe as an event that was historically a slots centric show develop to embrace a truly digital retail, online and mobile landscape. Information, communication, and the sharing of ideas and best practice has taken a more prominent presence at ICE and the show provides a fantastic insight for technology driven companies such as NRM to assess the emerging content trends.”
NRM, which used ICE London as the platform from which to launch its Budde innovation, a new hand held ‘Open Platform’ architecture bingo tablet which aims to positively disrupt the sector by giving operators greater flexibility in what is a fast moving retail environment, believes the Bingo Pavilion provided an important home for both exhibitors and visitors active in the sector. “The Bingo Pavilion is a hugely positive addition to ICE,” he stated. “Having a presence in the Pavilion allowed us a more prominent position in what is an expansive show. The strong community feel allowed some important and also the more social conversations to take place, which are all part of the business development mix. Overall ICE is a key calendar event which allows us to showcase our products and is vital in supporting and developing customer relationships and our businesses pipeline.”