risq

RISQ, the London-based technology company, have announced a new deal to boost the jackpots of game developer Happy Pay up to a record level of £25m. RISQ’s insurance-backed solution enables the creation of non-networked prizes across a wide range of game types and channels.

Now, on the heels of an already prosperous partnership operating free-to-enter sweepstakes and instant win promotions under a £10m limit, Happy Pay’s maximum jackpot size has gone through the gears to £25m.

Since launching with RISQ at the start of January, Happy Pay’s many operator partners have reported up to a fourfold increase in daily entrants to the higher-value jackpots, demonstrating their worth as a generator of leads and traffic across all platforms and devices.

It’s just the latest application from RISQ, whose unique RNG platform is proving an industry game-changer, with the flexibility to be customised to the individual needs of any operator or game developer.

RISQ’s B2B Director, Tom Mitchell, said the deal was another step in RISQ’s drive to diversify their B2B partnerships, maximising margins and revenues along the way.

He said: “Our Jackpot RNG delivers a rare combination of leading technology, tailored development, and sophisticated risk-management. It’s rewarding to see Happy Pay’s clients embrace this capability, increasing entrant engagement and adding substance to their marketing and promotions.”

Chloé Alpert, CEO at Happy Pay, said: “Partnering with RISQ in 2018 was a no-brainer, and the results are plain to see. Their adaptability and new jackpot levels were naturally a huge draw for Happy Pay.

“This has opened up opportunities for our clients to harness the acquisition and retention qualities of jackpots, with a wide variety of free-to-enter games. We’re very excited about the future.”

RISQ’s unique B2B-only platform allows affiliates, operators, platforms and game developers the opportunity to access and use jackpots in a scalable, elastic fashion.