The Coingaming Group, operator of leading bitcoin-led iGaming brands Bitcasino.io and Sportsbet.io, has switched its betting unit from millibitcoins (m฿) to microbitcoins (µ฿), also known as ‘bits’.

The industry-first move comes as the group looks to make its gaming and betting units more accessible after the continuous rise in the value of Bitcoin.

In keeping with Coingaming’s ‘fun, fast & fair’ mantra, customers will now be able to play and bet more across the group’s vast selection of casino games and sports events with the same bankroll as before, but visually 1,000 times bigger, allowing for smaller betting units.

After the successful relaunches of the Bitcasino.io and Sportsbet.io brands last year, this move continues the company’s customer-centric, proactive approach, ensuring players have an enjoyable experience on all of its sites.

 

Tim Heath, CEO of the Coingaming Group, said: “With Bitcoin now well and truly in the mainstream, and its price continuing to surge, we wanted to ensure all games and sports events were accessible to all types of customer. Reducing our gaming unit to bits (µ฿) is the ideal way of doing so and keeps the user at the centre of our universe.

“Our customers can now play and bet more for the same money, and we expect this to encourage even more users to sign up to the leading Bitcoin casino and sportsbook, while also providing existing loyal players with greater flexibility and potential play time.”

Alongside the introduction of bits betting, the Coingaming Group is also offering exclusive bonuses and rewards under very generous conditions, giving something back to its expanding growing customer base, while also raising awareness of the pioneering betting proposition.