big africa

Seun Methowe is the Head of Sales & Partnerships at DAZN Group (formerly Perform Group). He is equipped with a robust knowledge of the marketing communications industry and how to leverage digital and sponsorship mediums in order to achieve business objectives using integrated marketing strategy across to building brands. Seun was recently APCON certified (Advertising Practitioner Council of Nigeria). Perform is a leading digital sports content and media group, connecting the world of sport. With a global staff of +2,700, operating under 4 divisions (Media, Content, Gaming & DAZN), they distribute premium sports content directly to fans, deliver solutions for commercial clients, and build long-term partnerships with global rights holders.

Jordan: Perform Group offers customizable daily fantasy sports platforms, is Daily Fantasy Sports prevalent in Africa?
Seun: Yes, Perform provides content usable for daily fantasy sports in Africa to diverse group of partners. As a game, Fantasy Sports is still at its infancy in most African countries. For example, in Nigeria, Gaming and Betting operators now realizes Fantasy gaming contribution in creating an ecosystem for users within their network. A vivid example is Supabet signing a partnership with to provide its users with Fantasy Sports in Africa recently.

Jordan: Perform Group creates content for some of the world’s leading sports betting operators, what sort of content do you specialize in?
Seun: Perform Content provides premium live matches experiences tailored for sport betting. Contents such as Live Streaming, Custom Commentary, Visualizations & Data and Retail products are sought after globally. ‘Watch & Bet’ is Perform Content proprietary product with 20,000+ live events delivering 24/7 round-the-clock content schedule for sport betting operators in Africa. Additionally, OPTA, the world’s leading data product is widely accepted in Retail Shops for live betting across sports.

Jordan: Would you consider the content creation that Perform Group does for sports betting operators as affiliate marketing?
Seun: No. Most of the contents created are licensed and integrated with the sports betting operators. Our model is providing unrivalled premium quality content for partners, especially in Africa.

Jordan: How important is social media in your daily operations at Perform Group?
Seun: To put in perspectives, over 20m+ users are on Goal.com in Africa, one of DAZN Group football platforms. Social media has be a catalyst to grow tremendously in markets such as South Africa, Nigeria, Ghana, Tanzania & Kenya. We are clear on this generation of new breed of customers as socially connected, globally & locally.

Jordan: What do you look forward to by being a part of the 6th Annual BiG Africa Supershow?
Seun: Absolutely. Looking forward to be in Rainbow nation once again as the people are warm and it be great to connect with like minds in the gaming industry.

Seun Methowe looks forward to meeting you all in person at the 6th Annual BiG Africa Supershow. See more information on the BiG Africa Supershow and how you can register below.